"Bert is Evil" Convergence

I was surprised and interested in the "Bert is Evil" example in the reading form last week, so I decided to take a better look at it. I went to YouTube and searched "Bert is Evil." There were quite a few videos pertaining to the Bert is Evil pictures, but I found one particularly interesting. This one is a mock movie premiere, which uses scenes and pokes fun of the film "Vantage Point." It is pretty professional looking, especially compared to the other clips. Its interesting how the "Bert is Evil" campaign has progressed, starting with photography, integrating the internet and now video. If we are going to look at this in terms of cultural convergence, rather than technological, as Jenkins says, then what can we say about the culture? Maybe we can say culture is now focusing on the transition from consumer to producer, and that youtube is just another mode for that transition.