We briefly talked about advertising in class, but I wanted to take another look at it. If we continue to rely on the model of advertising we have right now, television programs will not be able to financially support their programs anymore. Networks depend on advertising to fund their shows, but if people are not going to watch ads, companies will be less likely to pay for t.v. ad space. We talked about one alternative, which is already growing, which is product placement in shows and films.
Through searching advertising on YouTube, I found a clip of a MediaByte with Shelly Palmer from November 2007. He talks about how Facebook is going to start advertising by showing the places you've recently shopped on your profile. Im not sure how well that would be received by Facebook users, but my guess is that it would be an optional application. It sounds invasive to me, but there may be some people who enjoy it. It will be interesting if the new method is effective in promoting the company.
2 comments:
Applications are bad enough on facebook.. I don't think (and certainly do hope) that this idea does not catch on. Why would anyone want to display that information? We may as well have a "what brands I wear" application as well.
Doesn't Gmail already do that using keywords from your email? If I email a friend about Hawaii, the blurbs on the side of my window will reflect "Get great rates on hotels in Maui." Definitely creepy. There's some way to turn it off, but I never took the time to do it...
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