Monday, April 14, 2008

Micro Who? Google Rules The Ad Roost

This article on the business transactions of the major Internet companies and their 
effects on surrounding businesses brings to mind the interesting video that was shown during one of the presentations in which there was a progressive merging and integration of the many popular Internet and media players. Each company has unique and highly specialized 
focus areas that are attractive and mutually beneficial to surrounding companies. These companies 
will sometimes attempt a mutually beneficial partnership, and sometimes attempt to initiate 
some form of merge or acquisition. The modern-media business world is taking on its own, highly currency driven, evolutionary system in which it is still unclear as to who exactly are the "fittest". It is clear, considering cases such as Google, that in the current web-driven business realm, those who can find a need and evolve to satisfy such can become 
overnight superpowers. 

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